Collider is reporting that Disney and Lucasfilm are temporarily putting all spin-off Star Wars film projects on hold. The reason? 'Solo: A Star Wars Story' did not perform as well as the company would have liked at the box office. The movie has grossed $343 million world-wide backed by a roughly $275 million budget. However the budget doesn't state if this includes marketing, which usually adds another 50% to the total cost. In which case, Solo is still losing money for Disney. But if the final budget was $275, at least they made a profit! A number of movies would love to see that $300 million mark these days.
While neither company has officially confirmed this, sources within the Disney landscape were the first to break the news to Collider.
While neither company has officially confirmed this, sources within the Disney landscape were the first to break the news to Collider.
Admittedly I did not see 'Solo.' I didn't have an interest in it. I am very much not into Star Wars right now because it is everywhere. It has over-saturated the market on the same level as Frozen, another movie I still haven't seen. The trailers never captured my attention. While I am intrigued by Donald Glover as Lando and directing by Ron Howard, it wasn't enough to gain my interest in seeing the movie.
While I can only speculate why others did not see the movie, I think the general public is starting to experience Star Wars fatigue in various states. Some are still die-hard fans and will watch every movie, TV show, and play every game with the Star Wars label on it. Others are ready to turn off the switch so we can take a break from the space adventures. The rest lie in between of wanting to see a fun movie, but not falling for Disney's marketing tactics. Disney's grand plan of releasing one new Star Wars movie every year through 2020 is looking shaky.
But there is a silver lining to this news. The break could give Disney a chance to re-evaluate their intentions behind Star Wars and determine a better course of action. While sales for the last 2 numbered films did well, after the initial fervor died down, the reception by movie-goers has been mixed. 'Rogue One' seem to do okay at the box office and with audiences, but it still lagged behind the other films. With #9 in production soon, Disney needs to find a way to turn around the franchise and provide a Star Wars experience that will entice fans and the general audience. It wasn't just fans that stayed away from 'Solo', but the public at large. Finding a balance of pleasing fans and non-fans is a challenge - but if The Avengers can do it, so can Star Wars.
Shame. It would have been nice to see an Obi Wan film...but not under Disney.
While I can only speculate why others did not see the movie, I think the general public is starting to experience Star Wars fatigue in various states. Some are still die-hard fans and will watch every movie, TV show, and play every game with the Star Wars label on it. Others are ready to turn off the switch so we can take a break from the space adventures. The rest lie in between of wanting to see a fun movie, but not falling for Disney's marketing tactics. Disney's grand plan of releasing one new Star Wars movie every year through 2020 is looking shaky.
But there is a silver lining to this news. The break could give Disney a chance to re-evaluate their intentions behind Star Wars and determine a better course of action. While sales for the last 2 numbered films did well, after the initial fervor died down, the reception by movie-goers has been mixed. 'Rogue One' seem to do okay at the box office and with audiences, but it still lagged behind the other films. With #9 in production soon, Disney needs to find a way to turn around the franchise and provide a Star Wars experience that will entice fans and the general audience. It wasn't just fans that stayed away from 'Solo', but the public at large. Finding a balance of pleasing fans and non-fans is a challenge - but if The Avengers can do it, so can Star Wars.
Shame. It would have been nice to see an Obi Wan film...but not under Disney.
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